Dead Happy: Would you buy life insurance with a skull for a logo?

Everyone knows that life insurance only pays out when you die, but few providers actively choose to overtly draw attention to death. 

Now, a new insurance provider has done just that. Dead Happy is a fully online ‘pay-as-you-go’ life insurance broker which launched last month. 

Curious applicants will be greeted by a trendy website, quirky branding, and a laughing skull for a logo. And in order to encourage them to think about providing for others when they die, it invites customer to ‘make a deathwish’ 

But aside from the unusual name and zany marketing is this provider offering anything new? We take a look.

Dead Happy suggests ‘Death Wishes’ to applicants – scenarios they might want to be covered for in the event of their death