He famously promised to turn the troubled retailer into the ‘Harrods of the high street’ with a sparkling reputation for affordable luxury.
But billionaire retailer Mike Ashley has flooded House of Fraser stores with thousands of discounted products from his Sports Direct business, it can be revealed.
The Newcastle United owner, who bought House of Fraser seven months ago, has filled floors of the department store chain with his cut-priced Everlast, Lonsdale, Lee Cooper and Champion brands at knockdown prices.
The Mail on Sunday visited six stores and found dozens of rails of the gear.
Promise: Ashley paid £90million for the House of Fraser stores