Marks & Spencer chief executive launches war of words with Waitrose amid Ocado deal

Marks & Spencer chief executive Steve Rowe has launched a broadside against arch rival Waitrose, insisting he can offer ‘better quality and better prices’ as he prepares for his new food delivery service.

Rowe last week agreed a landmark deal to oust Waitrose as the main partner of delivery firm Ocado – as first reported by The Mail on Sunday a month ago.

It means customers of the £1.6billion delivery firm will be shipped Marks & Spencer products alongside Ocado’s own brand from September next year.

Speaking out: It is unusual for bosses to make such public claims about their direct rivals, but Rowe and Ocado have faced criticism that it will struggle to win over loyal Waitrose shoppers to M&S products