What is it?
Makes extremely lightweight foam-sheet materials for a range of applications, including aviation, transporting goods, padding for shoes and cover for prosthetic limbs.
Its customers include Toyota, Boeing, Nasa and Nike.
The online fashion retailer had to downgrade its sales growth target to 15pc as a result of poor trading at the back end of last year.
High Street retailers would give their eye teeth for such a big jump in the top line, but the market had come to expect 25 per cent sales growth a year from Asos. That became baked into the share price, and so when the bad news was announced the fall from grace was that much harder.
Weaker consumer confidence was largely to blame, though not so much on these shores – UK sales actually held up pretty well. The real damage was done in the international business.
Asos has shown it is adept at connecting with customers through social media, and its tiny share of the vast global clothing market gives it plenty of room to grow.
That will require investment, though, so investors do need to be patient.